Anna Florance | PT & MHEC Coach

Stronger Body. Stronger Mind. Stronger You.

Because True Strength Is Both Mental and Physical.

I help you achieve lasting fitness results while building mental resilience and confidence - because true health is both physical and mental.

Book your FREE 30-min consultation with a certified Personal Trainer and MHEC Coach.

Have You Ever Felt Stuck in Your Health Journey?

As a PT and Mental Health & Exercise Coach (MHEC) I understand that a lack of confidence in yourself, your ability and knowledge of the gym can really hold you back from making the change you want to see.

So, if you're someone that:

  • Regularly feels stressed, anxious or unmotivated;

  • Is lacking in confidence, self-belief or self-worth;

  • Wants to go to the gym but doesn't know where to start;

  • Struggles with their body image and body confidence;

Then you need an approach that strengthens both your body and your mind.

TESTIMONIALS

Real People. Real Transformations.

What if fitness could feel empowering, not overwhelming?

With my Mental Health & Exercise Coaching background, you'll

  • Learn strategies to reduce stress and improve focus;

  • Gain confidence through movement and mindfulness;

  • Build resilience and self-belief by doing things you never thought possible;

  • Create a sustainable fitness routine that fits your life.

Just read what my clients have to say about working with me...

★ ★ ★ ★ ★

You have no idea how much you have helped me believe in myself more and realise I am capable of more than I think I am

Esme
★ ★ ★ ★ ★

I don’t think I realised how much of a positive impact you’d have on me and I don’t think you’re aware of how much my life has changed because of you.

Jack
★ ★ ★ ★ ★

I am more than confident that you are the best. The way you explain things is different. The way you identify the potential is different. The way you give the support is different. I am damn sure I won’t ever get a PT like you again in the future.

Amal
★ ★ ★ ★ ★

I actually haven’t felt this consistently comfy and confident in my body in years and that’s largely because of you.

Raye
★ ★ ★ ★ ★

You’ve been so kind and friendly and developed my confidence in the gym so much […] you are truly an inspiration. Thank you.

Maisie
★ ★ ★ ★ ★

You’ve brought me back to me

Helen
★ ★ ★ ★ ★

You see potential in people that goes past the limitations that I held myself to and I never feel like I’m stuck in a comfort zone and really I think that’s what keeps it exciting and fun but also, as it should be, incredibly challenging at times

Jack
★ ★ ★ ★ ★

I’ve only had one session so far and I couldn’t be happier, you’re very kind, supportive and empathetic. I’m hopeful for the progress I’ll make physically and mentally

Daniel

Meet your coach

Meet Anna - Your Personal Guide to a Stronger, Fitter, More Confident You

Anna

"Hey, I’m Chloe—a Personal Trainer and Mental Health & Exercise Coach passionate about helping women feel good in their bodies and minds.

INSERT QUOTE FROM ANNA

Let's Chat: Your Free 30-min Consultation

No pressure, no sales pitch - just relaxed, 1-on-1 conversation to:

  • Understand your goals

  • Walk you through how MHEC coaching works

  • Answer any questions

  • See if we're a good fit

Ready to Take the First Step to a Stronger, More Confident You?

NEED TO KNOW INFO

Frequently Asked Questions

How did you end up becoming a PT?

I initially trained in professional dance and musical theatre, going to the gym more consistently during my training. It did wonders for my body confidence and I wanted to help others do the same.

What kind of training do you offer?

I predominantly offer weight/resistance training and functional training.

Where are you based?

I am largely based at PureGym, Eldon Garden in Newcastle-Upon-Tyne city centre for face-to-face Personal Training, but also offer 1-1 training in a private gym in Gateshead on a case-by-case basis. I also offer Online Coaching.

Is your training beginnger friendly?

Yes! I train people of all ages, backgrounds and abilities.

When would sessions take place?

My timetable is subject to change, however, the majority of sessions take place through the week at different times of day.

If you have very specific availability, I would recommend booking a consultation to discuss what we can work out together.